Thesis: Passionate highly focused demo born online with very high viral quotient creating user generated video content in a market that will see the next big supply chain disruption. Today, as the established center of gravity in the space, Machinima is an online entertainment network that features clips and teasers from numerous video games. The site allows users to watch trailers, gameplay, montages, music videos and original Machinima series and movies. As a branded video programming network, Machinima is uniquely positioned to become the video game industry's best global marketing engine.