Thesis: Make shopping fun by bringing the scarcity and urgency of offline sample sales online in a web 2.0 environment and, in the process, disintermediate dated offline distribution methods. Today, HauteLook hosts exclusive, limited time sale events of premium fashion and lifestyle brands. As a disruptive platform, HauteLook presents an innovative channel for brands, and brings the thrill of shopping back to the consumer while offering members access to savings of up to 75% off retail prices.